Preparing a media kit is like telling a story. It should have a beginning (company introduction), middle (metrics), and end (rate card). It should have a hero (your brand) and a villain (the problem your partners are facing). There might even be some world-building (your future editorial calendar) and lore (success stories, testimonials)! Put it all together and you can weave a fantastic tale that will convince even the most Scrooge-like advertisers to buy-in. Let’s face it if you can’t tell a

Sports Without Sports Fans. What Does That Look Like? The world may be stuck indoors but that doesn’t mean sports aren’t on our minds. The Last Dance, a Netflix Original series self-described as a “definitive account of Michael Jordan’s career and the 1990s Chicago Bulls”, is a trending topic these days. In one of the earliest scenes, Jordan speaks to a crowd of fans during a November 1997 game. “We need your support,” he says just before the roar of the onlookers takes over the court. Jordan s

Half Past Fate is a charming visual novel plus point-and-click adventure for the Nintendo Switch. The game follows the lives of several young urbanites as they navigate quaint vignettes of love and friendship. Based around a series of stereotypical “meet-cutes”, Half Past Fate tells all the relationship stories players are probably already used to hearing: the enemies-to-friends, the missed connection, the will-they-wont-they. The diverse cast of characters keeps each story segment from getting

What is a Heritage Hotel? And Why You Should Visit One No matter what trip you go on, you are going to have to consider accommodations. Will you spend your nights sleeping in a cabin aboard a cruise ship, are you interested in shared-spaces like a hostel, or do you want a high-end experience at a name brand hotel? Hotels are a common choice. They are stationed in several cities, are hosted by numerous reputable brands, and can cater to any budget. Not to mention you can “pick” what part of the

Pantone’s Colour of the Year for 2018 is Ultra Violet. “Enigmatic purples,” they write, “have […] long been symbolic of counterculture, unconventionality, and artistic brilliance.” Now that’s a trend we can get behind! How can you harness this cosmic hue in your every day wardrobe? Take a look: Purple not your colour? No biggie! Focus on the “ultra” if you’re not a fan of the “violet.” Pick another beaming, bright colour and rock what feels right. Try LIBBY in fuchsia or EARTH in turquoise if

"The layers of backstory feel like they have been placed but not properly woven together, the equivalent of dotting a paint on a canvas but forgetting to blend it in."

Shooty Skies [Free] is a chaotic, endless arcade shooter by some of the same people who created Crossy Road [Free]. This follow-up to the viral hit uses the same quirky and cute style, featuring a variety of blocky animals and anthropomorphized electronics, but amps up the action one hundred fold.

Prepare for an unsettling blend of frantic Walker-slaying and cerebral, black-and-white glances into a not too distant past of–well, not peace. But quiet. The Walking Dead season 6 premieres with a healthy dose of the series’ haphazardly-paced, artsy-conversational aesthetic, juxtaposed against the gruesome, monstrous zombie hoards.

Emma Donoghue’s Frog Music, published in April of 2014, arrives in the wake of her immensely successful novel Room. Like its predecessor, Frog Music delves into a true crime story harvested from American news headlines. Unlike its predecessor, Frog Music turns its gaze back through time to the unsolved San Miguel Murder Mystery of San Francisco, 1876. Donoghue cocoons the unravelling tension of a crime novel in the “stinking miasma of all the steams and soots San Francisco can produce” (12).

It’s no secret that the gaming industry is a male-dominated environment and despite recent attempts to overturn this daunting stereotype, there is still a long way to go. Mobile gaming is providing a foothold for many women to participate in the gaming economy in a big way. The mobile game market is dominated by female players and buyers; in fact, women, on average, spend 35% more time with their mobile games and are 31% more likely to make in-app purchases. Female players are a huge corner o

"That being said, the game has some really great elements. There are a lot of nods and winks to long-time fans who will be already familiar with the MK lore, but the story is explicit enough that even a new player can keep up with the narrative. The cinematic sequences in the Story mode are stunning. In fact, the Story plays more like an interactive movie, with the long cinematic scenes taking up much more screen time than the actual fights."

"Frank Underwood has always been ruthless. It’s why he makes such a great villain in Season 3. But in Season 3 he has basically become a parody of himself. [...] It feels a bit gimmicky to have him become “mad with power” before he has even officially been elected. The writers have pushed him so far into the deep end that he is drowning, just like the fake story he tells Tom for his book. A redundant tyrant does not an interesting character make. The best part about Frank has always been the “will-he, won’t-he” struggle when it comes to tough actions and decisions. In Season 3, we just know that he will. "